Understanding is the Simple Part
| The History of Search Engines | The History of SEM | |
| 1990 | ||
| 1990: Alan Emtage, a student at the University of McGill creates "Archie," the first search tool, which uses anonymous FTP servers to archive a repository of Internet files. | ||
| 1991 | ||
| 1991: Mark McCahill at the University of Minnesota introduces "Gopher" as an alternative to Archie. | ||
| 1992 | ||
| 1992: A system computing services team at the University of Nevada creates "Veronica," a search tool that scans gopher servers for text files. | ||
| 1993 | ||
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1993: A program by the name of "Jughead" is introduced to enhance Gopher
search by adding keyword search and boolean operator capabilities. 1993: MIT student Matthew Gray creates the World Wide Web Wanderer in June of 1993, the earliest widely acclaimed Web robot. |
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| 1994 | ||
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1994: In January of 1994 Galaxy, the first searchable Web directory
launches. 1994: David Filo and Jerry Yang, Ph.D. candidates in Electrical Engineering at Stanford University, start Yahoo! in February of 1994 as a way to keep track of their personal interests on the Internet. 1994: A student at the University of Washington named Brian Pinkerton introduces WebCrawler in April of 1994, a prevalent Web robot. 1994: A Carnegie Melon student named Michael Maldin creates the Lycos search engine in July of 1994, which comprises a directory of 54,000 documents. |
1994: Webmaster and website owners begin submitting sites for inclusion in the growing number of search properties across the Web. | |
| 1995 | ||
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1995: Infoseek is unveiled in February of 1995, and receives its big
break in December of that year when it becomes the default search engine for
Netscape. 1995: Erik Selberg and Oren Etizioni at the University of Washington introduce MetaCrawler in June of 1995 as a Metasearch alternative. 1995: Six California entrepreneurs launch the Excite search engine in October of 1995 in order to help manage information on the Internet. 1995: In December of 1995 AltaVista is introduced and gains instant popularity due to its unique features. 1995: Daniel Dreilinger at Colorado State University introduces SearchSavvy, the first Meta search engine. |
1995: Automatic search engine submission software is introduced. This
type of software allowed website owners and optimizers to automatically submit
their website to the major search engines at the click of a button. Soon after
the software comes onto the market, many website owners begin to take advantage
of this submission tool and submit thousands of pages a day to the engines in
attempt to dominate search engine rankings. Search engines quickly discover
this spamming technique, penalizing and banning Web sites that abuse submission
software. 1995-1996: Webmasters and website developers discover that use of meta tags in the HTML code can improve search engine rankings. |
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| 1996 | ||
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1996: Eric Brewer and Paul Gauthier founded Inktomi in February of 1996
after receiving a grant to study how to use clustered inexpensive workstation
computers to achieve the same computing power as supercomputers. 1996: HotBot launches in May of 1996, boasting to have the ability to index 10 millions pages per day. 1996: LookSmart, a categorized directory of website listings, is introduced in October of 1996. |
1996: Fredrick Marckini founded ResponseDirect.com, the company that
eventually becomes iProspect. 1996: Fredrick Marckini begins writing his first book entitled, "Secrets to Achieving Top-10 Rankings." 1996: Optimizers and search engines develop a "cat and mouse" relationship. As website optimizers discover new techniques to achieve rankings within the major search properties, the engines subsequently revise and enhance their ranking algorithms to respond to these strategies. |
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| 1997 | ||
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1997: In April 1997, Ask Jeeves is introduced, with the intent of
creating a unique user experience that emphasizes ease of use, relevance,
precision, and ability to learn. 1997: GoTo is launched by Bill Gross' idealab!, adding a new dimension to search by auctioning off search engine positions. This is the birth of the first pay-per-click search property. 1997: The Northern Light search engine, based out of Cambridge Massachusetts, is introduced to the search industry. |
1997: Search engine rank checking software is introduced. This provides website owners and optimizers with an automated tool to determine their website's position and ranking within the major search engines. | |
| 1998 | ||
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1998: In June of 1998, the Open Directory Project is launched with the
goal of becoming the Web's most comprehensive directory. 1998: In September of 1998 Larry Page and Sergey Brin, Stanford Computer Science graduate students, introduce Google, a search engine that takes a unique approach to evaluate relevancy. 1998: MSN Search is launched in September 1998, which is initially developed for users of Microsoft's Internet Explorer and the Microsoft Network. 1998: Direct Hit, which won the Grand Prize in the 1998 MIT Entrepreneurship Competition, is introduced as a new search technology hoping to revolutionize Internet search by analyzing the activity of past Internet searches. |
1998: Search engine algorithms begin integrating "off-the-page" considerations in their ranking algorithms; consequently, website optimizers start considering these factors in their SEO strategy. One of the most prevalent off-the-page SEO strategies involves the accumulation of Web links from external Web sites in order to generate "link popularity." | |
| 1999 | ||
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1999: Disney launches the GO Network, which utilizes the InfoSeek search
technology. 1999: In November 1999, NBC launches its first public Internet Company, NBCi, which includes flagship Web service Snap to provide Internet search and directory services. 1999: Norwegian-based FAST Search is launched; the first engine to index 200 million Web pages. |
1999: ResponseDirect.com's growth and expanded focus result in the
company's name change to iProspect. 1999: Marckini authors his second book, "Achieving Top-10 Rankings in Search Engines." |
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| 2000 | ||
| 2000: Pay-per-click search engine campaigns gain recognition by online marketers as an easy, yet expensive approach to gaining top search rankings on important keywords and phrases. | ||
| 2001 | ||
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2001: Ask Jeeves acquires the Teoma search property. 2001: GoTo shifts name to Overture as the company transforms and re-brands itself as an e-business services company. |
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| Today | ||
| Today: Google pretty much rules the Internet. When MSN or Yahoo users find Google, they never go back. And for good reason. | Today: website optimizers recognize that the best way to obtain top search engine rankings is to build and optimize websites that have useful and relevant content. |
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